Data & privacy FAQ

What Leadavie collects —
and what it never does.

Leadavie is a lead-intelligence tool installed by the business whose website you visited. This page is the plain-English version of exactly what it records, how, and the choices you have. No legalese, no fine print doing the heavy lifting.

What it collects

  • Pages you view on that one website, with time on page and how far you scrolled
  • Return visits and how you arrived (search, ad, link)
  • Device type — mobile or desktop — and browser family
  • Contact details you type into the site's forms yourself — name, email, phone
  • Clicks on the business's own contact links (their phone number, their email, their booking page)

What it never does

  • No identifying anonymous visitors — no data brokers, no identity lookups, ever
  • No tracking across other websites — no third-party cookies, no fingerprinting, no ad networks
  • No passwords or payment details — those forms and fields are skipped entirely
  • No raw IP addresses stored — only a one-way scrambled code
  • No selling or renting data — it belongs to the one business whose site you visited

"Does this collect a visitor's phone number?"

Only if the visitor types it into a form on the website themselves. Leadavie has no way to look up, buy, or guess anyone's phone number or email. If you never fill in a form, the site owner only ever sees an anonymous visitor — pages viewed, nothing more.

Identification
How does Leadavie know who a visitor is?

One way, and one way only: the visitor types their own contact details into a form on the website — a contact form, quote request, or booking form. At that moment Leadavie links those details to that visitor's browsing activity on that same site, so the business can follow up with context.

There is no identity matching, no data-broker enrichment, and no "reveal anonymous visitors" trickery. A visitor who never fills in a form stays anonymous, permanently.

Does it collect phone numbers or email addresses?

Yes — but only ones a visitor enters into the site's own forms themselves. Leadavie captures the name, email, and phone fields of a form the visitor chooses to fill in. It cannot obtain a phone number or email any other way.

Sometimes a page shows the business's phone number as a clickable link. If a visitor taps it, Leadavie records "this visitor tapped the business's phone link" — that's the business's number being recorded, never the visitor's.

What about forms someone starts but never submits?

Some businesses turn on form-abandonment capture: if a visitor types contact details into a form but never presses send, those typed fields can still be saved so the business can follow up. It's an optional, per-website setting — off unless the business enables it — and it only ever captures what was actually typed into contact fields. Password and payment fields are never captured, finished or not.

Leadavie asks businesses using this feature to disclose it in their own privacy policy, and the opt-outs below apply to it exactly as they do to everything else.

Can it identify an anonymous visitor's name or employer?

No names, ever. The most Leadavie ever attaches to an anonymous visitor is a coarse network hint — the public name of the network the visit came from (for example an internet provider, or occasionally a company network's own name). That hint comes from public internet infrastructure, not from any personal data, and it never turns into a person's identity.

Browsing data
What does it record while someone browses?

On the one website where it's installed:

  • Pages viewed, with their titles
  • Time spent on a page and how far down it was scrolled
  • Visits and return visits (sessions)
  • How the visitor arrived — the referring site and campaign tags in the link
  • Device type (mobile/desktop) and browser family
  • Clicks on the business's phone, email, or booking links

That behavior feeds a 0–100 interest score so the business knows which inquiries are warmest. The score is computed from activity on their site alone.

Does it use cookies?

No cookies. Leadavie stores a random visitor ID in the browser's local storage, scoped to that one website — only that site can read it. There is no third-party cookie, no cross-site identifier, and no fingerprinting. Visit two different sites that both use Leadavie and you are two unrelated anonymous visitors; nothing connects them.

Does it track visitors across the web?

No. The tracking snippet only runs on the website that installed it and only sees activity there. Leadavie has no ad network, no pixel exchange, and no shared identity graph. Each business's visitor data is an island.

Are passwords or credit cards ever captured?

Never. Any form containing a password field is skipped entirely, and sensitive field names (passwords, card numbers, security codes, and the like) are on a hard blocklist. Website owners can also mark any form as completely invisible to Leadavie.

Your choices
Can a visitor opt out?

Yes, three ways — all free, no account needed:

  • Browser privacy signals: Do Not Track and Global Privacy Control are honored automatically. If your browser sends either, Leadavie records nothing — the signal is respected both in the browser and again on our servers.
  • This device: a one-click switch turns Leadavie off permanently in the current browser.
  • Everywhere, permanently: our public opt-out & data-deletion page erases every lead record matching your email across all participating websites and blocks that email from ever being collected again — including from any CRM the business connected.
How does the permanent opt-out work if you delete my email?

We keep only a one-way scrambled code (a salted hash) of opted-out emails — never the address itself. When any form submission comes in, it's scrambled the same way and compared; a match is discarded on the spot. So the block works forever without us holding your email.

How long is data kept?

Anonymous visitor data expires automatically — by default after about six months, along with old page-history detail. Identified leads are kept while the business works them, and are deleted when the business removes them or when the visitor uses the opt-out page. Deletion through opt-out is immediate and permanent.

Storage & sharing
Who can see the data?

Exactly two parties: the business whose website you visited (through their private lead portal) and Luhwah Web Services, the agency that operates Leadavie on their behalf. Each business sees only their own site's visitors — never another client's.

Is the data sold or shared with anyone else?

Never sold, never rented, never pooled. The only sharing that ever happens is at the business's own direction: if they connect their CRM (customer-relationship software), leads from their site flow into their own CRM account. When a visitor opts out, Leadavie also deletes the contact it created in that CRM.

Are IP addresses stored?

Not in raw form. The IP address of a visit is immediately converted to a one-way scrambled code (a salted hash) used for abuse prevention, plus the coarse public network name. The original IP is not kept and cannot be recovered from the code.

I'm a business owner — what should my privacy policy say?

Tell your visitors you use a first-party analytics and lead-capture tool that records on-site browsing and the contact details visitors submit through your forms; link to this page and to the opt-out page. If you enable form-abandonment capture, disclose that typed form fields may be saved before submission, and use consent mode where your visitors' law requires it (for example the EU/UK). We're happy to supply wording — email leadavie@luhwah.com.

Still have a question?

Ask us directly — or exercise your opt-out right now. Both take under a minute.

Email us   Opt out / delete my data